2.6: Staying Relevant with Mary Byers

2.6: Staying Relevant with Mary Byers

In this episode, Mary Byers teaches us all to look for creative ways to sharpen our skills and learn in new ways. From stepping outside the association industry for new learnings and ideas, to trying a new hobby like improv to help think creatively. Mary demonstrates the value of being proactive in your career, your learning, and searching out new ideas for your association. Listen and learn how to keep relevant throughout your career!

Mary Byers, CAE
Founder of Associations Today; Consultant

“What I know is that when you invest in yourself, you become more valuable to your association. And when you invest in your own education, that is something that can’t be taken away from you”

Mary Byers is co-author of Race for Relevance: Five Radical Changes for Associations and Road to Relevance: 5 Strategies for Competitive Associations. She is the former director of communications and member services for the Illinois State Dental Society and served in that capacity for 9 years prior to starting her consulting business in 1998. Since then, she’s worked primarily with not-for-profit organizations, including the Million Dollar Round Table, American and Illinois Farm Bureaus, American Society of Mechanical Engineers, American Association of Orthopaedic Surgeons, and the American Association of Medical Society Executives.

Mary specializes in working with volunteer association leaders and chief staff executives to help define their roles and clarify their vision through leadership conference programming, facilitating strategic planning retreats, and coaching. She’s a skilled listener and able to help initiate and manage difficult conversations.

Mary is a Certified Association Executive and a member of the National Speakers Association. She also is the author of seven books.

Other Resources

Mary’s Personal Learning Road Map

What are the most useful resources you’ve found to help your professional development (i.e. books, courses, trainings, assessments, magazines, thought leaders, etc.)? Seth Godin is a fabulous thought leader who walks his talk. And there are two books I come back to repeatedly: The Five Dysfunctions of a Team and Crucial Conversations.

What is your favorite aspect of the association management field? If you let it, it can be different every day. New challenges, new projects, new thinking, new required habits. And that last one is difficult!

What is the best advice you’ve ever received? Fake it ‘til you make it. Second best advice: be resourceful and invest in your own personal development so you don’t have to fake it!

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